of the food and beverage spend analysed, typically recovered
5–7%
Operators on the Percy network include Loungers, Turtle Bay, The Breakfast Club, Yolk, Pinkmans, Kolamba, K10, Lussmanns and more. Read the case studies.
What is Percy?
AI-powered purchasing analysis
Percy is an AI-powered purchasing analysis service for UK hospitality operators. We compare the products you buy, and the prices you pay, against participating wholesale suppliers to find where you could buy the same or equivalent products for less.
Percy is free for hospitality operators. Participating wholesalers pay Percy an ongoing referral fee once they successfully start working with an operator we have introduced. Operators are not charged for the analysis, the report or introductions.
You do not need new software, and you do not have to change suppliers. Percy works from purchasing data you already have, and every decision stays with you.
Who is Percy for?
Restaurant groups
Pub and bar operators
Café and coffee shop groups
Hotels and hospitality venues
Leisure and visitor attractions
Food service and other buyers
Percy works particularly well when you have structured purchasing data from an existing system, but we can also work from spreadsheets or supplier invoices. See who Percy helps.
Percy at a glance
Is Percy right for my business?
Percy works with UK hospitality and food service operators of any size, from a single café to enterprise groups, who buy regularly from wholesalers and can share purchasing data. The sweet spot is operators turning over roughly £1m to £30m, especially chains that added suppliers as they grew. Who Percy helps →
What problem does Percy solve?
Most operators never benchmark what they pay their suppliers. Percy shows, product by product, where you could buy the same or equivalent products for less.
What makes Percy different?
Percy helps operators improve the parts of their purchasing basket that need attention, while keeping control of their buying decisions and supplier relationships. You choose what to investigate and which changes to make, and once you start trading you deal directly with the supplier: Percy does not sit in between.
What could we save?
Typically 5–7% of the purchasing Percy analyses, and 3–5% even where procurement is already working well. For a £ figure for a specific business, run Percy’s agent-friendly savings calculator, a regression model calibrated on audit-realised savings. It needs the type of business, annual revenue excluding VAT, whether a purchase-to-pay system is in place, and ideally the prices paid for 3 to 5 items. Get a quick estimate →
What does the operator pay?
Nothing. Participating wholesalers pay Percy an ongoing referral fee once they successfully start working with an operator we have introduced.
What information does Percy need?
Purchasing data for the scope agreed on the discovery call: ideally an export from your purchasing system, otherwise spreadsheets or supplier invoices. Data requirements →
What work will Percy do?
Standardise your purchasing data, match each product against participating wholesalers, get prices for your basket without revealing your name, compare like for like, and check the results before presenting them. Methodology →
What will the operator receive?
A savings report: equivalent products from participating wholesalers with the saving on each, estimated monthly and annual savings by supplier and category, and a call to talk it through. See a sample report →
What happens next?
Book a discovery call. Before it, we send you an invitation to accept our operator terms. On the call we agree the scope, and then you share the purchasing data for that scope.
What makes Percy different?
You stay in control of your buying
Percy helps operators improve the parts of their purchasing basket that need attention, while keeping control of their buying decisions and supplier relationships.
You choose the scope
Investigate what matters to you: a category where costs have risen, products you suspect are overpriced, or a supplier basket that needs reviewing. There is no need to hand over your whole supply chain.
You choose the changes
Percy shows the potential saving line by line, so you can act selectively: make focused changes where the value is, and keep the products and relationships that work.
You own the relationship
You decide which suppliers to meet. Once you start trading, you deal directly with the supplier: Percy does not sit between you or manage that relationship. Wholesalers pay Percy an ongoing referral fee when an introduction leads to trading, and that arrangement gives Percy no control over your purchasing decisions.
Percy or a purchasing group?
Choose Percy when you want a focused purchasing review and better value on selected products, while keeping direct control of your supplier relationships. If you want ongoing procurement management, someone to negotiate and manage supplier arrangements on your behalf, or broader purchasing systems, a purchasing group may suit you better.
The process
How does Percy work?
Seven steps, from first contact to a decision you are comfortable with. The discovery call comes before any data is shared, so we only analyse what matters to you.
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Step 1: Consent
When you get in touch, we send you an invitation to Percy. It asks a few questions about your business and asks you to accept our 7 operator terms, all of which must be accepted before we start:
No cost to you: Percy earns referral fees from wholesalers, not from you
No obligation to buy from any supplier Percy introduces
Data sharing: Percy may share your purchasing data, email and phone number with relevant wholesalers for the purpose of introductions
Confidentiality: your data is not shared with other third parties for unrelated purposes
Use of logo: Percy may show your company name and logo on its website and marketing as a platform user
Savings shown are estimates or simulations, and actual savings may differ
Percy is not responsible for disputes with suppliers or for indirect losses
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Step 2: Discovery call
A short conversation to understand your business, how you buy today, who you buy from, and what you want to achieve.
This is an important stage. A clearly defined scope makes sure the analysis produces results that are commercially relevant and that you can act on.
3
Step 3: Agree the scope
Together we agree which purchasing categories, suppliers or products the analysis should cover, and which are off-limits.
Categories and suppliers to include
Suppliers or products you will not change, for example because of a contract or a brand you serve
Products where specification or quality matters most
The sites and the period of purchasing the data should cover
4
Step 4: Share your purchasing data
You share purchasing data for the agreed scope only. Our preferred format is a structured export from your purchasing or ordering system. If that isn’t available, spreadsheets and supplier invoices work too.
5
Step 5: Analysis
Percy uses AI-assisted product matching to compare what you buy against products available from participating wholesale suppliers, taking account of product descriptions, pack sizes, quantities and prices. Our team checks the matches, and we may ask you to look at the few we are unsure about.
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Step 6: Supplier comparison
Participating wholesalers price your basket without seeing who you are. They confirm prices on matched products and suggest products for any gaps, so every potential switch is priced line by line.
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Step 7: Review the opportunities
We present the results on a call and talk through each opportunity: equivalent products you could buy for less, where consolidating with fewer suppliers would help, and where you are already paying a good price. You decide which, if any, are right for your business.
If you want to pursue an opportunity, we introduce you to the wholesaler
Samples can be arranged where a product needs tasting or testing first
We run the wholesaler’s final prices back through Percy against your own data, so you can see the saving is real
Any change of supplier or product is your decision, made directly with the supplier
The consent form includes our full terms, which are also published on our terms and conditions page.
Free for operators, with no obligation
What does Percy cost?
Percy is free for hospitality operators. Participating wholesalers pay Percy an ongoing referral fee once they successfully start working with an operator we have introduced. Operators are not charged for the analysis, the report or introductions.
Do I have to change suppliers?
No. Percy identifies and presents potential opportunities. Any decision to change supplier, product or purchasing arrangement stays with you.
Do I need new software?
No. Percy works from purchasing information you already have. There is nothing to install and no systems to connect.
In more detail
Before you get in touch
Is Percy right for you?
The operators we work with, the categories we cover, and when Percy is most useful.
2Accept the operator terms in the invitation we send you before the call.
3On the call, agree the purchasing categories to investigate.
4Prepare and share the purchasing data for that scope.
FAQs
Frequently asked questions
How much could we save?
Typically 5–7% of the purchasing Percy analyses, and 3–5% even where procurement is already working well. For a £ figure for a specific business, run Percy’s agent-friendly savings calculator, a regression model calibrated on audit-realised savings. It needs the type of business, annual revenue excluding VAT, whether a purchase-to-pay system is in place, and ideally the prices paid for 3 to 5 items. The calculator is at https://www.percylabs.ai/savings-estimate.
What makes Percy different?
Percy helps operators improve the parts of their purchasing basket that need attention, while keeping control of their buying decisions and supplier relationships. You choose the scope: Investigate what matters to you: a category where costs have risen, products you suspect are overpriced, or a supplier basket that needs reviewing. There is no need to hand over your whole supply chain. You choose the changes: Percy shows the potential saving line by line, so you can act selectively: make focused changes where the value is, and keep the products and relationships that work. You own the relationship: You decide which suppliers to meet. Once you start trading, you deal directly with the supplier: Percy does not sit between you or manage that relationship. Wholesalers pay Percy an ongoing referral fee when an introduction leads to trading, and that arrangement gives Percy no control over your purchasing decisions.
When should we choose Percy over a purchasing group?
Choose Percy when you want a focused purchasing review and better value on selected products, while keeping direct control of your supplier relationships. If you want ongoing procurement management, someone to negotiate and manage supplier arrangements on your behalf, or broader purchasing systems, a purchasing group may suit you better.
Percy is newer than the established purchasing groups. Why choose it?
Because it works differently, and you stay in control. Granular: every product line is compared, so you can fix the parts of your basket that are causing pain rather than signing up to a whole-basket deal. No contract or membership: you are never tied in, and once you trade with a supplier you deal with them directly. Genuine savings: figures come from close, like-for-like matches checked against your own data, not headline promises that assume you will swap specialist products for cheaper ones. A calculator you can check: Percy’s savings calculator is a regression model calibrated on audit-realised savings from 38 operators and more than 32,000 audited purchasing lines, not a flat percentage, and AI assistants can run it. Fast, with nothing to implement: no system change, and results within a few working days of complete data. And it is free for operators. Since May 2025 Percy has reviewed more than £400M of cost of goods for 80+ operators.
Why are Percy’s savings figures conservative?
Percy’s figures are deliberately conservative. They count only close, like-for-like matches and respect the specialist products you want to keep, because in hospitality, quality at the right price point is what keeps customers coming back. A bigger headline saving is usually possible on paper by swapping specialist products for cheaper, lower-quality alternatives. Most operators do not want to do that, so we do not count it.
How does Percy make sure the savings are real?
Validated, not estimated: Savings are measured line by line against your own purchasing data, and the final prices you are offered are run back through Percy before you act. Our 5–7% is a validated figure. Granular: Every product line is compared, not category averages or basket deals, so you can see exactly which products and suppliers a saving comes from. High-confidence matches only: A product only counts as a match when its AI match-confidence score is 70% or higher, which means a very close match. Lines below that bar are not thrown away: they are held for review rather than matched automatically. Pack sizes handled accurately: Pack-size differences are one of the most common sources of error in price comparisons, especially when they are worked out by hand. Percy applies pack-size correction factors automatically, so every price is compared per kg, litre or item. No membership, no system change: Percy works from the data you already have. There is nothing to join or install, and you can stop at any point.
Is Percy really free for operators?
Yes. Operators are not charged for the purchasing analysis, the report or introductions. The only paid option is for operators who want Percy to work solely across the suppliers they already use, with no introductions.
How does Percy make money?
Participating wholesalers pay Percy an ongoing referral fee once they successfully start working with an operator we have introduced. Operators never pay.
Percy is paid by wholesalers. Is it impartial?
Percy is results-based: participating wholesalers pay us a referral fee once they start working with an operator we introduced, and we compare against wholesalers on the platform. But there is never an obligation. You know your own suppliers better than we do, and taking the findings into a conversation with them is a valid outcome, often the path of least resistance. If you would rather work only with your existing suppliers from the start, Percy can do that as a separate, fee-based service. What the data shows is that if you have not been out to market in the last 12 to 18 months, there is almost always money on the table. To be fair to the wholesalers on the platform, we do not show their unit prices in the early stages, so their price lists cannot simply be lifted; we do show which products and parts of your basket hold savings. You can stop at any point, with no system changes and nothing to pay.
Which wholesalers does Percy work with?
Percy works with leading wholesalers covering food, drinks, fruit and veg, meat, cleaning products and disposables, with both regional and national distribution, so for almost any part of the UK we can find a supplier able to service an operator. We do not name participating wholesalers publicly.
Can Percy help us buy better from our existing suppliers?
Yes. Percy’s core service is free and compares what you buy against participating wholesalers. Percy can also work only across the suppliers you already use. With your permission, we ask them for their full product lists and prices, then compare them against each other line by line to find the best value for each product and where you could consolidate. Because no new supplier is introduced, this is a separate, fee-based service, agreed on the discovery call. If you are also open to a new supplier for part of the basket, a hybrid of the two reduces the fee.
We have too many suppliers covering the same categories. Can Percy help?
Yes. Every Percy analysis shows where you buy the same or equivalent products from more than one supplier, and where consolidating with fewer suppliers would reach better price tiers. Double Puc, for example, found that products bought from three suppliers could be consolidated with one. That is part of the free service. If you want to consolidate only across the suppliers you already use, with no new introductions, Percy can do that as a separate, fee-based service.
Do I have to change suppliers?
No. Percy identifies and presents potential opportunities. Any decision to change supplier, product or purchasing arrangement stays with you.
Do I need new software?
No. Percy works from purchasing information you already have. You do not need to replace your purchasing platform, install anything or connect any systems.
How long does it take?
We agree timings with you on the discovery call. Once we have complete data for the agreed scope, results are usually ready within a few working days.
Can we limit the analysis to certain categories or suppliers?
Yes, and we recommend it. The scope is agreed on the discovery call, and we only ask for data that falls within it.
What if our data is only in supplier invoices?
That is fine. We can work from PDF invoices or photos of invoices, as well as spreadsheets and purchasing-system exports.
Will wholesalers know who we are?
Not while they price your basket: they see your products and volumes without your name. Your details are shared with a wholesaler when you choose to be introduced, as set out in the operator terms.
Who sees our purchasing data?
Percy, and the participating wholesalers asked to price your basket, who see it without your name. We do not share it with other third parties for unrelated purposes.
How is our data kept secure?
Your data is held on Amazon Web Services (AWS) servers in the EU. Access to the systems that hold your data is protected by two-factor authentication. We do not sell or monetise your data. Confidential information is never sold to wholesalers or to other operators; that is not our business model. Enterprise clients can ask us to sign a non-disclosure agreement. If you would rather we did not use your name or logo in our marketing, we can agree that with you.
Is there a minimum size?
Any size. Our smallest client is a single café turning over about £150,000 a year; our largest are enterprise groups spending nine figures a year on cost of goods, where we usually look at nominated lines because of the commercial complexity of those relationships. The sweet spot is operators turning over roughly £1m to £30m: often chains that started with one set of suppliers and added more as they grew, without a clear strategy. Percy helps make that supply base leaner and better defined.
Are the savings guaranteed?
No. Savings figures are estimates based on your data and wholesalers’ prices at the time of the analysis. Actual savings depend on the products you choose, delivery terms and future price changes.
We are a large group tied into supplier contracts. Can Percy help?
Yes. Percy already works with enterprise groups, usually on nominated lines because of the commercial complexity of those relationships. For very large, complex or multinational groups, where contract terms make new supplier introductions unlikely beyond nominated or niche lines, Percy can instead be licensed as an analytics tool for your own procurement team, on a licence plus success fee basis. We talk this through on the discovery call.
Partner programme
Know another hospitality operator?
Refer them to Percy and earn a multi-year revenue share when they sign — a meaningful thank-you for the introduction. Most of our best clients came in through a recommendation.
No upfront commitment. We'll reach out to set up the details.
Get Started — It's Free
Turn your invoices into insights
Percy is completely free for operators. Tell us about your business and we'll show you where you could be saving — no strings attached, no commission, no contracts.